Programmatic Advertising Technology (AdTech) is the automation of the buying and selling of ads through technology. In the HR/recruitment world, our specific use case of Programmatic AdTech is called programmatic recruitment advertising or programmatic job advertising.
Radancy's Programmatic AdTech Platform supports multiple channels, including:
- Programmatic Jobs – sponsored job ads and search ads through Radancy's Programmatic Exchange, our proprietary network of publishers
- Programmatic Display – display, video, native, audio, and DOOH ads across the Internet. Our display network is made up of websites that reach 90% of the Internet
- Jobs Display (coming soon, fka Display in Programmatic) – leverages web display ad channel for job-specific advertising, effectively turning the entire internet into a job board
- Job Slots – strategic management of job slot inventory (on sites such as LinkedIn), ensuring optimized usage and consistent measurement
- Search (Job-level) – maximized use of Google to reach hiring goals by driving traffic to individual jobs, job groups, event pages, and more
- Continual expansion of new/global job destinations
Performance reporting on your unique Programmatic investment can be found in Insights & Analytics.